Often we are witnessing the "birth without training" of press offices, especially to promote the web, not to mention the "survival" of archaic webmaster for preventing facebook, twitter and more generally the social as "wasting time" and young that have nothing to do.
I can only smile at these "extravaganzas" and lament for those who come across these situations. The fact is that there is improvised, improvisation is always discovered in the long run and certainly not the best, neither the credibility nor the future for its customers (who often use other reality).
I'd also say that the constant updating is the cornerstone of all activity. As we said previously it is essential to know the tools, the means of communication, the potential, the analysis of everything that contributes to the online visibility and online distribution. And here, if we think of the tools of the cms, or blogs, widgets and features, the work makes more sense is to know all the latest news and tools.
Updates, search the web, be registered to the mailing list industry, enable the RSS of the main sites, join groups of experts or focus groups are the basic elements of this work.
E 'this research that can keep pace with the times and especially to offer our customers the best service!
In this regard I must say THANK YOU to those who daily tells me tools, widgets and news, because although I try constantly, there are those who know better look! ;-)
The Press Frank Anzalone (understand, know, choose and evaluate the most of its press office) 
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